Official line
App discontinued.
Meta · Social · Product
2014–2015 · 1 year in market
Launched
Oct 23, 2014
Discontinued
Dec 1, 2015
Cause of death
Low usage
Evidence
Unsourced
Anonymous topic rooms, no real names. A brief rebellion against Facebook’s identity doctrine.
App discontinued.
Editorial reading
Anonymity vs. real-name is a company-level contradiction. Rooms never got distribution.
If your core identity is real names, an anonymous app is a tourist. Commit or don’t ship.
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
Same company, category, or cause of death.
Meta
2018–2023 · 5 yrs
Synchronized video viewing in Facebook Groups. A co-watching feature that never became a habit outside a few communities.
Meta
2013–2016 · 3 yrs
A celebrity-only app for public figures to post and reply. Niche by design, dead by neglect.
Meta
2014–2016 · 2 yrs
A stunning news reader from Facebook Creative Labs. Gorgeous, unused, and gone in two years.
Meta
2012–2014 · 2 yrs
Digital and physical gifts from profiles. A social commerce experiment that never became a habit.