Official line
App discontinued; some ideas folded into the main app.
Meta · Media & Publishing · Product
2014–2016 · 2 years in market
Launched
Jan 30, 2014
Discontinued
Jul 29, 2016
Cause of death
Low usage
Evidence
Unsourced
A stunning news reader from Facebook Creative Labs. Gorgeous, unused, and gone in two years.
App discontinued; some ideas folded into the main app.
Editorial reading
A second Facebook app split attention. Beauty without a graph loop is a portfolio piece.
Creative Labs apps need a retention loop, not just a launch video. Distribution lives in the blue app.
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
Same company, category, or cause of death.
Meta
2018–2023 · 5 yrs
Synchronized video viewing in Facebook Groups. A co-watching feature that never became a habit outside a few communities.
Meta
2014–2015 · 1 yr
Anonymous topic rooms, no real names. A brief rebellion against Facebook’s identity doctrine.
Meta
2013–2016 · 3 yrs
A celebrity-only app for public figures to post and reply. Niche by design, dead by neglect.
Meta
2012–2014 · 2 yrs
Digital and physical gifts from profiles. A social commerce experiment that never became a habit.