Official line
Gifts no longer available.
Meta · Commerce · Feature
Facebook Gifts
Discontinued
Feature
2012–2014 · 2 years in market
Launched
Jan 1, 2012
Discontinued
Jan 1, 2014
Cause of death
Low usage
Evidence
Unsourced
What was it?
Digital and physical gifts from profiles. A social commerce experiment that never became a habit.
Why it died
Editorial reading
People do not want to buy presents inside a news feed. Checkout friction plus no inventory edge.
Founder takeaway
Social graphs are not storefronts. Birthday pokes are not purchase intent.
Sources
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
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A stunning news reader from Facebook Creative Labs. Gorgeous, unused, and gone in two years.
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