Official line
App no longer offered.
Meta · Social · Feature
Facebook Mentions
Discontinued
Feature
2013–2016 · 3 years in market
Launched
Jan 1, 2013
Discontinued
Jan 1, 2016
Cause of death
Low usage
Evidence
Unsourced
What was it?
A celebrity-only app for public figures to post and reply. Niche by design, dead by neglect.
Why it died
Editorial reading
A VIP lounge that stars did not need once Pages and Instagram existed.
Founder takeaway
Celebrity SKUs are branding, not products. They die when the next campaign starts.
Sources
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
Related graves
Same company, category, or cause of death.
Meta
Feature
RIP
Watch Party
2018–2023 · 5 yrs
Synchronized video viewing in Facebook Groups. A co-watching feature that never became a habit outside a few communities.
Video/Low usage+36
Meta
RIP
Rooms
2014–2015 · 1 yr
Anonymous topic rooms, no real names. A brief rebellion against Facebook’s identity doctrine.
Social/Low usage+33
Meta
RIP
Facebook Paper
2014–2016 · 2 yrs
A stunning news reader from Facebook Creative Labs. Gorgeous, unused, and gone in two years.
Media & Publishing/Low usage+29
Meta
Feature
RIP
Facebook Gifts
2012–2014 · 2 yrs
Digital and physical gifts from profiles. A social commerce experiment that never became a habit.
Commerce/Low usage+24