Apple · Cloud & Infra · Product

MobileMe

Discontinued

2008–2012 · 4 years in market

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  1. Launched

    Jul 9, 2008

  2. Discontinued

    Jun 30, 2012

  3. Cause of death

    Replaced by successor

  4. Evidence

    Unsourced

What was it?

Apple’s first real cloud suite. Launched broken, lived embarrassed, replaced by iCloud.

Official line

Replaced by iCloud.

Why it died

Editorial reading

Sync that did not sync. Jobs called it a mistake in public. The brand could not be saved.

Founder takeaway

Cloud is a trust product. If v1 is a disaster, change the name — and the team — before you try again.

Sources

Unsourced — editorial reading

Suggest a source

No primary source is attached yet. Treat the interpretation as editorial, not a citation.

What replaced it

  • Apple

    iCloud

    The redo, with a new name and a long apology period.

Related graves

Same company, category, or cause of death.

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