Official reason
iPod touch discontinued.
Apple · Hardware
iPod touch
RIP
2007–2022 · 15 years in market
iOS without a phone plan. The last iPod, killed when a cheap iPhone became the honest version of the same idea.
Launched
Sep 5, 2007
Discontinued
May 10, 2022
Cause of death
Replaced by successor
What actually happened
The iPhone SE occupied the price band. A Wi-Fi-only iPhone was a relic of expensive cellular.
Lesson
If the SKU exists to dodge a carrier bill, it dies when the bill shrinks.
Similar products that survived
Apple
iPhone SE
The small, cheaper iPhone that made Touch redundant.
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