Official reason
Replaced by Messages in OS X Mountain Lion.
Apple · Messaging
2002–2012 · 10 years in market
Bonjour and AIM bubbles on the Mac. Became Messages when iMessage needed a desktop home.
Launched
Aug 24, 2002
Discontinued
Feb 16, 2012
Cause of death
Replaced by successor
Replaced by Messages in OS X Mountain Lion.
The center of gravity moved from AIM to iMessage. The bubbles stayed; the protocol did not.
Chat clients are protocols in a trench coat. When the network changes, the coat gets a new label.
Apple
Messages
iMessage on the Mac.
Apple
1983–1985 · 2 yrs
The first Apple GUI computer, priced into oblivion so the Macintosh could live.
Apple
2003–2018 · 15 yrs
Apple’s routers and Time Capsule. Left the networking business to specialists.
Meta
2012–2014 · 2 yrs
Facebook’s first Snapchat clone. Ephemeral photos, forgotten in months.
2013–2022 · 9 yrs
The unified chat that replaced Talk, then was itself split into Chat, Meet, and Messages. A case study in comms fragmentation.