Official reason
Lisa line discontinued.
Apple · Hardware
Lisa
RIP
1983–1985 · 2 years in market
The first Apple GUI computer, priced into oblivion so the Macintosh could live.
Launched
Jan 19, 1983
Discontinued
Aug 1, 1985
Cause of death
Cost / unit economics
What actually happened
$9,995 and a slow dual-floppy life. Jobs’ Macintosh was cheaper and good enough.
Lesson
The right idea at the wrong price is a prototype. Cannibalize yourself before the market does.
Similar products that survived
Apple
Macintosh
The Lisa, priced for humans.
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