Official line
Moments de-emphasized and removed from primary surfaces.
X (Twitter) · Media & Publishing · Feature
Twitter Moments
Discontinued
Feature
2015–2022 · 7 years in market
Launched
Oct 6, 2015
Discontinued
Jan 1, 2022
Cause of death
Strategic refocus
Evidence
Unsourced
What was it?
Curated story-packs of tweets. Editorial Twitter in an app that hates editors.
Why it died
Editorial reading
A magazine metaphor on a firehose. Users came for the firehose.
Founder takeaway
Curation products need a curation culture. If the company is allergic to editors, do not ship a magazine.
Sources
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
Related graves
Same company, category, or cause of death.
X (Twitter)
Feature
RIP
Legacy verification
2009–2022 · 13 yrs
The blue check as a signal of identity, not payment. Retired when checks went on sale.
Social/Strategic refocus+39
X (Twitter)
RIP
Revue
2021–2023 · 2 yrs
A newsletter tool Twitter bought to keep writers on-platform. Killed after the ownership change.
Media & Publishing/Strategic refocus+37
X (Twitter)
Feature
RIP
Twitter Alerts
2013–2022 · 9 yrs
A high-priority alert product for crisis and public-safety accounts. Faded as the civic-tech era ended.
Media & Publishing/Strategic refocus+34
X (Twitter)
RIP
Vine
2013–2017 · 4 yrs
Six-second looping video that minted a generation of comedians. Twitter killed it, then spent years watching TikTok do the job.
Video/Strategic refocus+22