Official line
Revue discontinued.
X (Twitter) · Media & Publishing · Product
Revue
Discontinued
2021–2023 · 2 years in market
Launched
Jan 26, 2021
Discontinued
Feb 1, 2023
Cause of death
Strategic refocus
Evidence
High
What was it?
A newsletter tool Twitter bought to keep writers on-platform. Killed after the ownership change.
Why it died
Supported by a primary source
Newsletters are an owned list. Twitter wanted the writers without giving them the list.
Founder takeaway
Creators who have tasted ownership will not re-rent their audience. Do not buy a Substack clone as a feature.
Sources
High — primary source on file
What replaced it
Substack
Substack
Still the writers’ landlord of choice.
Related graves
Same company, category, or cause of death.
X (Twitter)
Feature
RIP
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2009–2022 · 13 yrs
The blue check as a signal of identity, not payment. Retired when checks went on sale.
Social/Strategic refocus+39
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Twitter Moments
2015–2022 · 7 yrs
Curated story-packs of tweets. Editorial Twitter in an app that hates editors.
Media & Publishing/Strategic refocus+38
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RIP
Twitter Alerts
2013–2022 · 9 yrs
A high-priority alert product for crisis and public-safety accounts. Faded as the civic-tech era ended.
Media & Publishing/Strategic refocus+34
X (Twitter)
RIP
Vine
2013–2017 · 4 yrs
Six-second looping video that minted a generation of comedians. Twitter killed it, then spent years watching TikTok do the job.
Video/Strategic refocus+22