Official reason
Revue discontinued.
X (Twitter) · Media & Publishing
Revue
RIP
2021–2023 · 2 years in market
A newsletter tool Twitter bought to keep writers on-platform. Killed after the ownership change.
Launched
Jan 26, 2021
Discontinued
Feb 1, 2023
Cause of death
Strategic refocus
What actually happened
Newsletters are an owned list. Twitter wanted the writers without giving them the list.
Lesson
Creators who have tasted ownership will not re-rent their audience. Do not buy a Substack clone as a feature.
Similar products that survived
Substack
Substack
Still the writers’ landlord of choice.
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