Official reason
Features coming to Google Maps.
Google · Maps & Local
Google Trips
RIP
2016–2019 · 3 years in market
Offline travel itineraries from Gmail reservations. Folded into Maps and Assistant.
Launched
Sep 19, 2016
Discontinued
Aug 5, 2019
Cause of death
Replaced by successor
What actually happened
Travel is a Maps problem. A standalone app was a distribution tax.
Lesson
If 90% of the value is a view on existing reservation data, it is a feature.
Similar products that survived
Google
Google Maps
Timeline and reservations live here now.
Related autopsies
RIP
Google Offers
2011–2013 · 2 yrs
Google’s Groupon clone, launched at the peak of daily-deal mania and gone with the bubble.
Commerce/Too early / too late+40
RIP
Google Reader
2005–2013 · 8 yrs
The RSS reader a generation of journalists and power users treated as a daily driver. Killed as RSS faded and Google chased social.
Media & Publishing/Low usage+39
RIP
Google Glass (Explorer)
2013–2015 · 2 yrs
A face-mounted computer that made civilians into ‘Glassholes.’ Privacy panic killed the consumer edition; enterprise limped on.
Wearables/Privacy backlash+37
RIP
Google Moderator
2008–2015 · 7 yrs
Crowd-ranked questions for town halls and keynotes. Quietly useful, quietly killed.
Social/Low usage+36