Official line
Location sharing moving into Google Maps.
Google · Maps & Local · Product
Google Latitude
Discontinued
2009–2013 · 4 years in market
Launched
Feb 4, 2009
Discontinued
Aug 9, 2013
Cause of death
Privacy backlash
Evidence
Unsourced
What was it?
Share your live location with friends. Folded into Maps after the privacy conversation caught up.
Why it died
Editorial reading
Always-on location is a feature, not a product — and a trust liability as a standalone brand.
Founder takeaway
Sensitive permissions belong inside a product people already trust, with obvious off switches.
Sources
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
What replaced it
Google
Google Maps location sharing
The feature, without the brand.
Related graves
Same company, category, or cause of death.
RIP
Google Glass (Explorer)
2013–2015 · 2 yrs
A face-mounted computer that made civilians into ‘Glassholes.’ Privacy panic killed the consumer edition; enterprise limped on.
Wearables/Privacy backlash+37
RIP
Google Buzz
2010–2011 · 1 yr
A Gmail-attached social feed that auto-followed your contacts. Privacy firestorm, then a quiet burial.
Social/Privacy backlash+21
RIP
Google Offers
2011–2013 · 2 yrs
Google’s Groupon clone, launched at the peak of daily-deal mania and gone with the bubble.
Commerce/Too early / too late+40
RIP
Google Reader
2005–2013 · 8 yrs
The RSS reader a generation of journalists and power users treated as a daily driver. Killed as RSS faded and Google chased social.
Media & Publishing/Low usage+39