Official reason
App no longer available.
Meta · Messaging
Poke
RIP
2012–2014 · 2 years in market
Facebook’s first Snapchat clone. Ephemeral photos, forgotten in months.
Launched
Dec 21, 2012
Discontinued
May 1, 2014
Cause of death
Lost to a competitor
What actually happened
Cloning Snapchat’s mechanic without Snapchat’s culture. Teens could tell.
Lesson
Ephemerality is not a feature you copy. It is a social contract.
Similar products that survived
Snap
Snapchat
The original stayed original.
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