Official line
Shutting down Lasso to focus on Reels.
Meta · Video · Product
Lasso
Discontinued
2018–2020 · 2 years in market
Launched
Nov 1, 2018
Discontinued
Jul 10, 2020
Cause of death
Lost to a competitor
Evidence
Unsourced
What was it?
Facebook’s TikTok clone that arrived late and left early. Reels was the actual response.
Why it died
Editorial reading
A standalone clone with no creators. Reels could steal TikTok inside Instagram’s graph.
Founder takeaway
When a new format appears, put it where the audience already is. Do not make them download Lasso.
Sources
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
What replaced it
Meta
Instagram Reels
The clone that had a distribution channel.
Related graves
Same company, category, or cause of death.
Meta
Feature
RIP
Poke
2012–2014 · 2 yrs
Facebook’s first Snapchat clone. Ephemeral photos, forgotten in months.
Messaging/Lost to a competitor+35
Meta
RIP
Bulletin
2021–2023 · 2 yrs
Facebook’s Substack competitor for journalists. Lasted about two years.
Media & Publishing/Lost to a competitor+28
Meta
RIP
Workplace
2016–2026 · 10 yrs
Facebook for companies. Lost the enterprise war to Slack and Teams; scheduled for shutdown.
Productivity/Lost to a competitor+6
Meta
RIP
Facebook Hello
2015–2019 · 4 yrs
A caller-ID dialer app. The OS already owned the phone.
Messaging/Lost to a competitor+4