Official line
Spark discontinued.
Amazon · Social · Product
Amazon Spark
Discontinued
2017–2019 · 2 years in market
Launched
Jul 5, 2017
Discontinued
Jun 10, 2019
Cause of death
Low usage
Evidence
Unsourced
What was it?
An Instagram-style shoppable feed. Photos, influencers, and a buy box Amazon already had on the product page.
Why it died
Editorial reading
Amazon does not have a social graph. It has purchase intent. A feed without friends is an ad unit.
Founder takeaway
Do not clone Instagram unless you already have the people, not just the SKUs.
Sources
Unsourced — editorial reading
No primary source is attached yet. Treat the interpretation as editorial, not a citation.
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